Case study for AI agent Grodno

Challenge: how to simplify and make shopping in a complex online store more attractive?

Grodno S.A. is Poland's largest distributor of electrical engineering products. The company offers thousands of products, ranging from cables and wires to lighting and smart systems for homes and businesses.

Such a wide range of products is a unique value, but also a considerable challenge in the world of e-commerce. Customers increasingly expect to find the right product quickly, conveniently, and without having to search through hundreds of subpages or look for product information on forums.

Certusoft, caring for its partner Grodno, proposed a solution based on artificial intelligence (AI). We want Grodno to remain an innovative leader in its industry.

Solution: Certusoft's intelligent AI agent

As a long-standing technology partner of Grodno, Certusoft proposed the implementation of an AI agent – an intelligent assistant that supports customers in the purchasing process.

The new AI-based solution can:

understand natural language – customers can type or say what they need, e.g., “I need 20 LED bulbs, E27 thread, 10W,”
compare products and point out key differences,
suggest the best options tailored to the user's needs,
add items to the shopping cart, reducing shopping to just a few clicks.

Conversation with an AI Grodno agent about searching for a heat pump for a home. Specifying user needs and budget for a heat pump with an AI Grodno agent. Conversation with AI Grodno agent: presentation of the product card proposed by the AI assistant.

Results of implementing artificial intelligence

The implementation of the AI agent brings measurable benefits to Grodno:

significant acceleration of the purchasing process,
reduction in the number of abandoned shopping carts,
higher online sales conversion,
strengthening Grodno's position as an innovative e-commerce leader in the electrical industry.

Why Certusoft?

Certusoft has been developing and maintaining software to support Grodno's business for years. We ensure stability and security – regular backups, full control over data, and reliable system operation.

At the same time, we are an innovative company that understands the potential of AI and artificial intelligence in business. We are able to use the latest technologies in various industries – from trade and e-commerce, through logistics, to finance – in such a way that they really streamline processes and increase the competitiveness of our customers.

Summary

By implementing an intelligent AI agent, Grodno has proven that artificial intelligence is not the future, but the present of e-commerce. The new solution makes shopping easier for customers, increases sales, and keeps Grodno one step ahead of the competition.