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WRI is a company that manages the Polish chain of "home and garden" DIY hypermarkets. WRI operates its business in 10 locations. By mid-2021, it was in a nationwide chain of shops, and from July 2021 it began rebranding shops to its own brand. In order to meet the needs of the market and the dynamic growth of online sales, the company decided to enter the e-commerce market. In April 2022, the HIPPER.pl online shop for individual customers was launched.