PIM system for FMCG industry

The FMCG (Fast Moving Consumer Goods) industry is highly dynamic. Presenting consistent and up-to-date data on products sold is just one of the necessary conditions that Lobo Group has set for the Certusoft team. The large variety of products and the rapidly changing market environment require tools such as Certusoft PIM system to do more than just aggregate and distribute information. The delivered PIM system for the food industry has functionalities that ensure automatic dynamic management of price and product availability across multiple sales channels. The high level of automation prevents the loss of potential revenue. The risk of overlooking both the availability of products in the company's warehouses and the miscalculation of final sales prices is reduced.

PIM system in a food wholesale company

To meet the needs of the FMCG industry, the Product Information Management system was extended with the following features:

• Automatic calculation and display of prices within price limits.
• Automatic calculation of prices based on product availability.
• Handling of returnable packaging.
• Assignment of information for international trade purposes (including data for INTRASTAT documentation).
• Define sales units (boxes, packages, pallets) available for a given product.
• Management of product production batches with their inclusion in automatic dynamic pricing mechanisms.
• Control licensed products and the ability of customers with the right license to fulfill orders.

Dynamic product price management

Certusoft PIM has been extended with dynamic pricing functionality for the food and FMCG industry to support product rotation and large product volumes. The PIM system for the food industry takes into account parameters such as product stock levels in warehouses and product batches. The calculation is performed according to the selected pricing policy, which can be defined for product groups, manufacturers or warehouses. The system user can set price limits. The limits can take into account several calculation scenarios depending on the sales model and defined sales thresholds. The PIM system automatically controls that a given product is not sold below the set profitability threshold. At the same time, it ensures that the products and their batches are sold in the desired order in the individual warehouses. The level of complexity of the calculation process can even be specified only for the point of sale and a single product.

PIM for FMCG and integration with other systems

For the Lobo Group and Product Information Management, the Certusoft team has worked on the connection with the digital product content provider Nielsen Brandbank. Information such as product descriptive data, product parameters, and product images are downloaded to the PIM system for the food industry. Nielsen Brandbank operates in the markets of 39 countries and is a partner of tens of thousands of brands, hundreds of distributors, and wholesalers. Certusoft carried out the integrations according to Lobo's needs and the scope of imported data is defined according to the needs of the target type of sales.

The PIM system developed by Certusoft for the food and beverage industry is a dynamic pricing solution that ensures the transfer of this information for accounting purposes. For Lobo Group's needs, the Certusoft system was integrated with other ERP and financial systems. If necessary, all complex calculations are transferred between internal and external databases. The automation of processes provides confidence in the accuracy and adequacy of financial data. The nature and extent of the integration were carried out following the premises and identified needs of the Lobo Group. The flexibility of the solution and its continuous updating makes it possible to change the configuration at any time.